atelier munro
Atelier Munro focuses on creating custom business clothing for men. For the brand, I create a wide variety of design assets across both print and digital from printed materials, magazines, and lookbooks to mailings, animations, and other digital content. The work ranges from editorial and campaign design to smaller day-to-day assets, all while keeping the Atelier Munro look and feel consistent across different formats.
Client: Atelier Munro
Tasks: DTP, graphic design, illustration, animation, print
Print | Lookbook
A seasonal lookbook showcasing the latest collection through carefully curated imagery and storytelling. I create a creative layout that brings together photography and typography, resulting in a visually engaging print publication that captures the essence of each collection.
Print | Inspiration card
A printed inspiration card created for collaborative ateliers, introducing each look through a curated combination of imagery and product details.
Each card features a complete look with a description of every item, accompanied by a fabric swatch from the jacket, allowing customers to experience the texture and quality of the materials firsthand.
Animation | AJAX, Sparta, RAFC & MVV
Created an animated LED board advertisement displayed during football matches featuring well-known teams such as Ajax and Sparta. This example was shown at the Johan Cruijff ArenA, bringing the campaign to life on a large stadium screen.
Print | Carelabels
Redesigned the care labels for a large selection of garments within the Atelier Munro collection. The goal was to give the existing labels a fresh, refined look while bringing them in line with the brand’s visual identity.
Here, you can see the design process, from exploring different iterations to developing the final design.
Mailing | GIFS and imagery
Created weekly email campaigns to keep clients across Europe informed about the latest collections. Each mailing combines animated GIFs, photography, and editorial copy to showcase the collection and provide more insight into the pieces, materials, and inspiration behind it.